Poster campaign (2024)

Launched in January 2024, the People Poster Project marked People Agency’s first official campaign. The project was created to highlight the agency’s models and identity through a striking series of outdoor street posters and billboards displayed across Melbourne and Sydney. To complement the campaign, a limited-edition newspaper featuring all 12 poster designs—created by Melbourne’s Testen Studio—was also produced.

Posters (street views)

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