People

People (doing things) (2026)

The People Agency campaign 2026 “People Doing Things” reimagines iconic celebrity paparazzi photographs through the People lens, transforming these static cultural moments into few-second videos shot by Videographer Gabe Hanvey. From pregnant Rihanna slicing mango at the beach, to Rick Owens and Michèle Lamy leaving a grocery store in the Nevada desert, each scene captures and celebrates People — iconicly — “doing things”.

Grace West (Britney) “leaving convenience store in Venice Beach in 2002”.

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Lil (Kate Moss) and Agok (Naomi Campbell) “partying in London 1993”.

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Ji (Devon Aoki) "on the set of 2 Fast 2 Furious 2003".

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Liam (Rick) and Samantha (Michelle) "grocery shopping in Nevada 2020".

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Sol (Rihanna) "eating a mango in Barbados 2022".

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  • CD, production: Agnieszka Chabros
  • Styling, production: Lily Guthrie
  • Videography: Gabe Hanvey
  • Brittany extra - Melina Zahirovic
  • Brittany / Lenny Style Assist - Ashleigh Ohlsen
  • Hair (Rick+Michelle / Kate+Naomi / Devon) - Xeneb Allen
  • Make up (Rick+Michelle / Kate+Naomi / Devon) - Nisal Atapattu