I’m People (2025)
For the 2025 “I’m People” campaign, we set out to celebrate each model’s individuality — highlighting their distinct personalities and personal journeys. A limited-edition run of merchandise was created and distributed to our models across Australia and around the world. We invited each of them to capture authentic selfies and short videos, offering a glimpse into their everyday lives while wearing the merch in a way that felt true to them. These candid moments were brought together in a special People Agency newspaper, accompanied by a centre-fold feature of Samuel, photographed by Byron Spencer.
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